In a significant move to bolster its presence in the U.S. music industry, Japanese entertainment conglomerate Avex Inc. has appointed Brandon Silverstein as the CEO of the newly established Avex Music Group (AMG). This strategic decision follows Avexโs acquisition of 100% of S10 Music Publishing and an increased stake in S10 Management, both previously led by Silverstein. โ
Strengthening U.S. Operations
The formation of AMG consolidates all assets and staff from Avex USA under one umbrella, with headquarters in Los Angeles. Silversteinโs leadership is expected to drive the companyโs expansion and influence in the competitive U.S. market. He will oversee operations across AMG, including the S10 Music Publishing catalog and S10 Managementโs roster of artists. โ
A Vision for Global Opportunities
Expressing his commitment, Silverstein stated, โMy mandate is to build Avex Music Group into a dynamic, full-service music company that creates global opportunities for our creative community.โ His vision aligns with Avexโs goal to bridge Japanese talent with international audiences, redefining the companyโs role in the global music landscape. โ
Expanding a Successful Catalog
Under Silversteinโs guidance, S10 Music Publishing has amassed a catalog featuring Billboard No.1 hits, including:โ
โGreedyโ by Tate McRaeโ
โPeachesโ by Justin Bieberโ
โAgora Hillsโ by Doja Catโ
โMillion Dollar Babyโ by Tommy Richmanโ
โFirst Classโ by Jack Harlowโ
โI Like Youโ by Post Malone & Doja Catโ
The catalog also includes works by artists such as Rihanna, Bad Bunny, and others, collectively amassing over 50 billion streams worldwide.
Looking Ahead
Avexโs strategic investments and leadership changes position the company to create new opportunities for creatives, introduce Japanese talent to a wider global audience, and push boundaries to redefine what it means to be a global powerhouse in music and entertainment. โ
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