In a significant move to broaden the global reach of Indian music, Sony Music Publishing has renewed and expanded its exclusive global publishing agreement with Tips Music, one of India’s leading music companies. This enhanced partnership now includes YouTube (excluding India) as a key platform for international publishing exploitation.
Expanding a Successful Collaboration
Originally established in 2023, the renewed multi-year agreement grants Sony Music Publishing extended rights to Tips Music’s extensive catalog, which boasts over 32,000 tracks across 24 languages. This diverse collection features some of India’s most cherished film soundtracks and popular music, underscoring the rich tapestry of Indian musical heritage.
Strategic Investments in Indian Music
Tips Music is committed to investing heavily in the production of 12 to 15 Bollywood and regional film albums annually. Additionally, the company continues to develop independent music releases under its Tips Originals brand. These initiatives are poised to introduce Indian music to new audiences worldwide, further solidifying its global presence.
Strengthening Global Music Ties
Guy Henderson, President of International at Sony Music Publishing, expressed enthusiasm about the expanded partnership, stating, “We are thrilled to be expanding our relationship with Kumar and his team at Tips.” He highlighted Tips’ exceptional growth over the years and looks forward to supporting their continued success globally.
Kumar Taurani, Managing Director of Tips Music Ltd, reflected on the collaboration’s success, noting, “In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents.” He emphasized that adding YouTube as a platform opens significant new avenues for their artists and catalogs to reach audiences worldwide.
A New Era for Indian Music
The strategic renewal of this partnership signifies a new era of growth and global impact for Indian music. By combining Tips Music’s iconic catalog with Sony Music Publishing’s expertise, both companies are committed to bringing the soul of Indian music to audiences worldwide.
Hashtags: #SonyMusicPublishing #TipsMusic #IndianMusic #GlobalPartnership #BollywoodSoundtracks #MusicIndustry #YouTubePartnership #InternationalMusic #MusicCollaboration #DigitalPlatforms
