Thursday, December 4, 2025

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Russell Redeaux and Anthony Tiffith Debut StampX Group for Athlete Brand Strategy

Russell Redeaux and Anthony Tiffith Launch StampX Group

Russell Redeaux, co-founder of Cashmere Agency and Stampede Management, and Anthony ‘Top Dawg’ Tiffith, founder of Top Dawg Entertainment (TDE), have partnered to launch StampX Group, a talent management and creative agency with a strategic focus on sports, entertainment, lifestyle, and athlete brand development.

Tiffith was named Billboard’s 2025 R&B/Hip-Hop Executive of the Year, recognizing his leadership at TDE. The agency’s first publicly announced signing is Deshonne Redeaux, USC football commit, California’s top-ranked running back recruit, and two-sport high school athlete. Redeaux also announced participation in the 2026 Navy All-American Game, airing in January on ABC.

National Signing Day Event and FYI.AI Collaboration

StampX Group will help produce a National Signing Day event on December 3 at will.i.am’s FYI.AI Campus in Los Angeles. The event will spotlight the University of Southern California’s (USC) No.1 ranked 2026 football recruiting class. The activation is supported by collaborations across music, comedy, and radio voices, including Mike Epps and media professionals tied to Los Angeles sports and entertainment culture.

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Agency Vision and Market Positioning

StampX Group’s services will include NIL (Name, Image, and Likeness) representation, sponsorship negotiation, content development, social media strategy, and commercial brand partnerships. The venture positions its work at the intersection of collegiate athletics and broader cultural narratives, aligning with FYI.AI’s innovation campus mission to accelerate creative and technical output for emerging talent in sports, media, and entertainment.

Russell Redeaux Industry Background

Russell Redeaux previously co-founded Cashmere Agency, which built campaigns and partnerships involving Snoop Dogg, Ty Dolla $ign and other figures in music-driven brand marketing. His role across management, strategy, and creative direction contributed to campaigns connecting artists, athletes, and consumer brands in entertainment and lifestyle sectors.

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