Spek, PopArabia Founder and Chief Executive Officer / Reservoir Executive Vice President of International and Emerging Markets, commented, “We are proud to be working with Nancy Ajram and In2Musica.” He added, “Nancy Ajram is a household name in the Middle East, and with the combined expert creative forces of PopArabia and Reservoir, we look forward to helping carve out additional global opportunities for her while also supporting her career and music locally.”
Reservoir Founder and Chief Executive Office Golnar Khosrowshahi added, “This deal marks a significant addition to our catalog of music rooted in the Middle East. Working with a global superstar of Nancy’s stature is a meaningful opportunity for Reservoir and PopArabia, as we continue to champion Arabic music locally in the Middle East, as well as across the globe.”
This announcement comes on the heels of several transactions completed by Reservoir and PopArabia in MENA, furthering the Companies’ ongoing efforts to grow in the region and contribute to the Arabic music scene globally. PopArabia continues to be supported by twofour54, Abu Dhabi’s media zone that is home to the region’s entertainment industry. Also, as part of the deal, In2Musica will be represented worldwide by ESMAA, the Gulf-based rights management entity subsidiary of PopArabia that licenses performance, mechanical, and neighboring rights.