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Reservoir & PopArabia Ink Deal with Nancy Ajramโ€™s Label

In 2010, Ajram became the best-selling female Middle Eastern singer of the prior decade. She has since made the list of Most Powerful Arabs publi

Spek, PopArabia Founder and Chief Executive Officer / Reservoir Executive Vice President of International and Emerging Markets, commented, โ€œWe are proud to be working with Nancy Ajram and In2Musica.โ€ He added, โ€œNancy Ajram is a household name in the Middle East, and with the combined expert creative forces of PopArabia and Reservoir, we look forward to helping carve out additional global opportunities for her while also supporting her career and music locally.โ€

Reservoir Founder and Chief Executive Office Golnar Khosrowshahi added, โ€œThis deal marks a significant addition to our catalog of music rooted in the Middle East. Working with a global superstar of Nancyโ€™s stature is a meaningful opportunity for Reservoir and PopArabia, as we continue to champion Arabic music locally in the Middle East, as well as across the globe.โ€

This announcement comes on the heels of several transactions completed by Reservoir and PopArabia in MENA, furthering the Companiesโ€™ ongoing efforts to grow in the region and contribute to the Arabic music scene globally. PopArabia continues to be supported by twofour54, Abu Dhabiโ€™s media zone that is home to the regionโ€™s entertainment industry. Also, as part of the deal, In2Musica will be represented worldwide by ESMAA, the Gulf-based rights management entity subsidiary of PopArabia that licenses performance, mechanical, and neighboring rights. 

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