Today, music collective 1999 WRITE THE FUTURE has released their latest single, “Pump It Up ฮต=โ(^_^)โ” featuring Indonesian rap powerhouse, singer and producer Rich Brian andcurrent it-girl rapper TiaCorine via 88rising and RCA Records. Stream it HERE.
The brand new track comes on the heels of the highly-successful release of 1999 WRITE THE FUTURE’s debut albumย hella (หฬฃฬฃฬฅโญโฎหฬฃฬฃฬฅ)ย โงย โกย โงยบยทห:. Utilizing a steady, pulsating beat along with electronic background synths to drive the track forward,ย “Pump It Up ฮต=โ(^_^)โ”ย ย showcases the innate talent of both rap virtuosos through their impressive breath work and cadence.
An inherent club banger,ย “Pump It Up ฮต=โ(^_^)โ”ย ย exemplifies 1999 WRITE THE FUTURE’s devotion to transcending the norms of hip hop, resonating with listeners everywhere.
Released in February,ย hella (หฬฃฬฃฬฅโญโฎหฬฃฬฃฬฅ)ย โงย โกย โงยบยทห:ย features genre-spanning collaborations from the likes of Rich Brian, Warren Hue, Ghostface Killah, Busta Rhymes, Smino, Cuco, Amaarae, Offset, BADBADNOTGOOD, Westside Gunn, Dumbfoundead and more.
The album boasts A-list features across 24 songs, pulling back the curtain on 1999 WRITE THE FUTURE’S anachronistic lore while capturing the sights, sounds, and vibrancy of Northern California culture and beyond, through the lens of 88rising honcho Sean Miyashiro’s childhood nostalgia and wonder. Listen to the full projectย HERE.
