ATL-based Grammy nominated rapper Latto gives back to her community at her third annual Christmas In Clayco event for her Win Some Give Some foundation. The global superstar donated over $500k worth of gifts, some through donations or sponsorships from brands such as UGG, Savage x Fenty, Apple, Liquid Death, Wingstop, Wrap Snacks, HALLS, Camille Rose and more. The event comes a few days prior to her official “Latto Day” (December 18th) proclaimed by the county, who also honored her with the key to city as well.
With over 1 billion streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar. The release of her hit RIAA-certified 3x Platinum single “Big Energy” in September 2021 has made Latto inescapable. She went on to make history with the single as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, “Best New Artist” at the 2022 BET Awards, “Best New Artist” at the 2022 People’s Choice Awards, Variety Hitmakers “Breakthrough Artist” Honoree, 2023 Billboard’s Women in Music “Powerhouse Award,” “Song of the Summer” for “Seven” with Jung Kook at the 2023 MTV VMA Awards, and “Best Female Hip-Hop Artist” at the 2023 BET Awards. In addition to all the awards Latto has racked up over the past few years, Cosmopolitan, Rolling Stone “Musicians on Musicians” Issue with Snoop Dogg, XXL Magazine – which included a video component for XXL’s first-ever all female cypher curated by Latto (that trended on Youtube and went viral) – and a digital cover for Forbes ’30 Under 30’ as the call out for the Musicians section.
Latto just wrapped a summer festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She also attended Milan Fashion Week where
