iHeartMedia Albany’s 99.5 The River, Albany’s Best Variety of the 80s, 90s and Today, announced the return of “Pay Less for the Dress,” an opportunity for area teens to have an affordable prom. The one-night event will take place Friday, March 8, at Key Hall at Proctors.
“Pay Less for the Dress” offers hundreds of gently used and new dresses donated by the community sold for $9.95 each. Donated dresses can be dropped off at Best Cleaners locations across the Albany area. 99.5 The River morning show’s Kevin & Tracy will also broadcast live throughout February for collection days at local high schools, including South Colonie, Niskayuna and Shenendahowa.
To donate or learn more about the event, listeners can go to www.995theriver.iheart.com. “Pay Less for the Dress” is sponsored by CDPHP and supported by Best Cleaners, which handles the dress cleaning and delivery. Proceeds from the evening will benefit both the Proctor’s Scholarship Fund and the Center for Disability Services.
“We’re excited to bring the popular “Pay Less for the Dress” community event back to the capital region and provide students on a milestone occasion access to affordable prom dresses,” said Howard Greiner, Area President for iHeartMedia Albany. “Our stations are dedicated to supporting our local communities throughout the capital region; being able to help some of our area’s charitable organizations makes this event even more meaningful.”
“Pay Less for the Dress” has been an annual event for 99.5 The River since 2015. The event went on hiatus in 2020 due to the pandemic. Other past recipients of funds raised have included the Bernard and Millie Duker Children’s Hospital at Albany Med and Big Brother Big Sisters.
99.5 The River is the leading media outlet in the Albany market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 3 billion app downloads and more than 160 million registered users.
