Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods.
This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the key findings from the first survey with Nielsen’s three-quarter qualifier modernization.
Drive times and weekends experience the greatest growth
Weekends and drive times have the greatest PPM audience growth
AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening
Format shares remain stable
Nielsen Nationwide: Total U.S. AM/FM radio listening is up +3%
For national marketers, top market indices increase because of the PPM three-minute listening qualification
