Expanding Horizons: A Renewed Collaboration
In a significant move to elevate Indian music on the global stage, Tips Music Limited has renewed and expanded its exclusive global publishing partnership with a leading music publishing company. This enhanced collaboration now includes YouTube (worldwide, excluding India) as a key platform for international publishing exploitation of Tips Music’s extensive catalogue.
Deep Roots and a Vast Catalogue
Established in 1975 by brothers Kumar and Ramesh Taurani, Tips Music has grown from a small shop in Mumbai’s bustling Lamington Road into a powerhouse in the music and film industry. The company’s catalogue boasts over 32,000 tracks across 24 languages, encompassing some of India’s most cherished film soundtracks and popular music.
Leaders Speak: Commitment to Global Expansion
Guy Henderson, President, International at the partnering publishing company, expressed enthusiasm about the renewed alliance: “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. We look forward to an exciting future with Tips and their continued growth and success around the world.”
Kumar Taurani, Managing Director of Tips Music, reflected on the partnership’s evolution: “Building on the success of our initial collaboration, this renewal marks an exciting evolution in our global publishing business. In just over a year, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding YouTube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”
Strategic Investments and Future Releases
Looking ahead, Tips Music plans to invest heavily in its music production, aiming to release 12-15 Bollywood and regional film albums per year. Additionally, the company has a slate of independent music releases under the Tips Originals brand, further diversifying its offerings and reaching a broader audience.
Embracing Digital Platforms for Wider Reach
The inclusion of YouTube as a platform in this partnership is a strategic move to leverage the digital landscape, ensuring that Tips Music’s rich repertoire is accessible to audiences worldwide. This aligns with the growing global appetite for diverse musical content and positions both companies at the forefront of the international expansion of Indian music.
Conclusion: A Harmonious Future
This renewed partnership signifies a shared vision to amplify the global presence of Indian music. By combining Tips Music’s iconic catalogue with the expertise of its publishing partner, this collaboration is set to bring the soul of Indian music to audiences worldwide, creating new opportunities for artists and enriching the global music landscape.
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