Cumulus Media’s radio stations Magic 103.9, KIX96, and i-95 The Rock of Savannah recently held a successful annual fundraiser for St. Jude Children’s Research Hospital, raising over $113,000. This two-day event, known as the Music Gives to St. Jude Radiothon, engaged listeners to support children and families battling childhood cancer and other diseases.
Eric Mastel, Cumulus Savannah’s Regional Vice President, expressed gratitude for the community’s generosity and highlighted the impact of the radiothon in providing critical care and hope to those in need. St. Jude Children’s Research Hospital, established by actor Danny Thomas in 1962, has significantly improved childhood cancer survival rates over the years.
St. Jude Children’s Research Hospital is dedicated to advancing treatments and finding cures for childhood cancer and other life-threatening illnesses. Their work has contributed to raising the overall childhood cancer survival rate to over 80%. Families treated at St. Jude never receive a bill for their child’s care, thanks to generous donors who enable them to focus on their child’s well-being.
Cumulus Media, as an audio-first media company, reaches millions of listeners with local and syndicated programming. Their engagement with the community extends beyond radio to various digital platforms and live events, providing advertisers with impactful connections and broad reach.
In conclusion, the collaboration between Cumulus Media’s radio stations and St. Jude Children’s Research Hospital exemplifies the power of community support in making a difference in the lives of children and families facing health challenges.
