Cumulus Media (NASDAQ: CMLS) announces the launch this week of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring stories behind the making of Alternative Hard Rock band Papa Roach’s new single, “Even If It Kills Me.” The audio series runs for the next eight weeks on Cumulus Media’s Rock-formatted stations across the U.S.
Papa Roach, the two-time GRAMMY-nominated, platinum-selling pioneers of Alternative Hard Rock, celebrates the 25th anniversary of their groundbreaking album INFEST in 2025. Known for their candid approach to mental health, the band has long used their platform to raise awareness for the topic and suicide prevention.
“Even If It Kills Me” was released on Papa Roach’s own label, New Noize Records, kicking off a new chapter for the California Rockers. Following sold-out arenas in the UK and Europe, their Rise of the Roach tour will continue across North American arenas and amphitheaters in 2025.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Cumulus Media is thrilled to partner with Papa Roach’s New Noize Records and 10th Street Entertainment to bring “Even If It Kills Me” to our Rock audience through Your Music Plus.
The song is a propulsive Rock track with a powerful message of being there for those who need help. Combined with exclusive audio from Papa Roach frontman, Jacoby Shaddix, our Rock listeners will get treated to an amazing YMP campaign.”
Ian Dietrich, Artist Manager and GM, New Noize Records, commented: “New Noize Records and Papa Roach are proud to partner with Cumulus on “Even If It Kills Me”, Papa Roach’s first new song in three years. Rock fans across the nation are in for a treat with the engaging Your Music Plus program.”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
