Audacy has named Bob Mackay Senior Vice President and Market Manager of its Dallas market. In this role, Mackay will oversee the market’s portfolio of brands, including Newsradio 1080 KRLD (KRLD-AM), 98.7 The Spot (KSPF-FM), 100.3 Jack FM (KJKK-FM), ALT 103.7 (KVIL-FM), 105.3 The Fan (KRLD-FM), La Grande 107.5 (KMVK-FM), Puro Tejano Fierro HD2 (KMVK-HD2), CHANNEL Q (KVIL-HD3) and the Texas State Networks (KRLD-AM).
Mackay will continue to serve as Vice President of Sales of Audacy Dallas. He succeeds Brian Purdy, who will continue as Regional President with oversight of 16 markets.
“Bob is the ideal leader to pioneer Audacy Dallas into its next chapter—his passion, vision and deep understanding of our business make him an incredible asset to our team, our audience and our advertisers,” said Purdy. “It’s been an incredible joy serving our Dallas team, community and customers over the past 20-plus years, and I’m excited to see all that’s ahead under Bob’s leadership.”
“I am grateful for Brian Purdy’s mentorship over the past year, which has prepared me for this new role with Audacy Dallas-Fort Worth,” said Mackay. “I am thrilled to be working alongside the great team that has been assembled here over many years. It’s an honor to be tapped for this leadership position and to build on the great culture Brian has created.”
Mackay has served as Vice President of Sales for Audacy Dallas since January 2024. He previously served as Market Manager of Audacy Austin from 2020 to 2024. Prior to joining the Company, Mackay was President of Marsades Media, specializing in audio and digital marketing solutions.
His notable career in the radio industry includes roles such as Director of Sales at Radio One Houston, General Sales Manager at Cox Radio, Vice President and Director of Sales at Emmis Communications, and positions at Clear Channel. Mackay serves as a board member for the Salvation Army in Austin.
