Japanese entertainment conglomerate Avex Inc. has significantly bolstered its U.S. operations by acquiring S10 Music Publishing and appointing Brandon Silverstein as CEO of the newly established Avex Music Group (AMG).
In March 2025, Avex Inc. acquired 100% of S10 Music Publishing’s catalog, which includes chart-topping tracks such as Tate McRae’s “Greedy,” Justin Bieber’s “Peaches,” and Doja Cat’s “Agora Hills.” The catalog also features songs by artists like Rihanna, Bad Bunny, and Jack Harlow.
Simultaneously, Avex increased its stake in S10 Management, positioning itself as the largest shareholder alongside founder Brandon Silverstein and Roc Nation. This move led to the formation of AMG, with Silverstein at the helm as CEO. He will oversee all operations, including the S10 Music Publishing and S10 Management rosters, and has taken an equity stake in AMG while joining its board of directors.
This acquisition aligns with Avex’s strategy to strengthen its U.S. market presence, following its initial investment in S10 Entertainment in 2020. The company aims to create new opportunities for creatives, introduce Japanese talent to a global audience, and redefine its position in the international music landscape.
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