Exploring Diverse Career Paths in the Music Industry
The music industry is vast, offering a range of career opportunities beyond performing on stage. Roles span from songwriting, composing, and sound engineering to distribution, promotion, and management. These professionals are vital in ensuring that the music we cherish flourishes through their efforts in creation, production, and distribution.
The Role of Artist Managers
Artist managers serve as the strategic backbone for developing an artist’s career. They bridge creativity and the business side of music, planning new releases, securing performance opportunities, and negotiating deals. A great manager not only safeguards an artist’s interests but also helps navigate an often-overwhelming industry landscape, giving artists the best chance to showcase their talent.
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David Surnow’s Musical Journey
David Surnow, President of Solid Music Company and co-founder of Acumen Music, embodies this journey. Raised in Los Angeles, his passion for music has always been evident. He manages emerging talents like Emma Rosen and No Love For The Middle Child, both of whom contributed to Machine Gun Kelly’s latest LP, lost americana. Initially a drummer, Surnow transitioned into local concert promotions and artist management, inspired by industry legends like Bill Graham and David Geffen.
Insights for Industry Newcomers
When asked for advice for newcomers to the industry, Surnow emphasizes patience and thorough research. He believes it’s crucial to understand all facets of the music business, not just one specific area. Building trust and doing your homework can make all the difference, allowing you to become an expert in your chosen path.
A Day in the Life
No two days are the same for Surnow. His schedule varies from emails and meetings to studio visits and label discussions. In a time dominated by digital interactions, he values personal connections. “I prefer face-to-face meetings and phone calls over Zoom and texts,” he explains, noting that sometimes a simple coffee can strengthen professional ties.
Memorable Career Moments
Throughout his career, Surnow has witnessed small beginnings blossom into significant successes. He recalls the thrill of helping a new artist grow into a phenomenon, sharing the stage with thousands of fans. When asked about his favorite artist, he humorously avoids picking one, saying, “I love all of them. At least the ones that didn’t fire me.”
Building Acumen Music
Establishing his management company and co-founding Acumen Music was a logical continuation of his career. Inspired by mentors, Surnow always kept management in his sights, even while working in A&R roles. Acumen was founded to help artists navigate the complex music landscape. “I enjoy guiding people through the landmines of the music industry,” he states.
Success Stories at Acumen
Acumen Music focuses on a service-driven approach, assisting artists with everything from release strategies to business revitalization. They’ve successfully helped relaunch careers, including that of the All-American Rejects, and provided guidance to artists like Phix, who needed fresh direction. Understanding where artists might waste resources and redirecting them toward more fruitful strategies is key to their mission.
The ultimate goal is to help artists build sustainable careers, creating assets they can grow and potentially sell in the future. For more insights into the music industry, visit RIAA and explore the dynamics of the music industry.
