The Rights Sync Licensing Clearance Platform reduces the back-and-forth required to secure an audiovisual music synchronization license (aka a “sync”) for commercial music by at least 90%.
It turns an inefficient system of manual paperwork and administrative burden into a streamlined quote, licensing and payment flow.
The platform draws on a proprietary 90 million-song database and thoughtfully designed workflow automation processes to allow labels and publi
The Rights’ extensive database facilitates direct connections to licensing contacts at labels and publi
The Rights is spearheaded by music industry veterans with decades of experience on both sides of sync licensing. “Commercial music rights owners have faced a daunting landscape with a multi-rightsholder system and a process often bewildering for anyone but the most experienced licensing professionals,” commented Tres Williams, founder and CEO of The Rights.
“Our aim is to equip both licensors and licensees with the necessary tools to navigate this landscape more effectively. We can match the agility of production music libraries and one-stop catalogs yet offer the pricing flexibility, consent rights, and customized terms required to maintain the premium value of commercial music.”
“There’s now an ever-growing ocean of content being created, to which our artists’ and songwriters’ music simply does not have access,” says Tom Stingemore, music industry veteran and founder of industry-wide, back-end data platform, ALLOY sync distro. “We’ve all got the same problem and empowering artist-centric sync platforms like The Rights is clearly the solution.”
